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What Your Startup Needs to Keep Growing

Updated: Nov 30, 2023

Getting your business off the ground is a major hurdle to overcome. Once you’ve gotten your business started, your attention should turn to how you can continue to grow your startup. There are several approaches you can take, and it’s best to grow your business in multiple ways.

New Clients

Your clients are truly the lifeblood of your business. Without them, your business cannot operate. Expanding your clientele is an effective method of growing your business. With more clients, you have more work you can do. This requires you to grow your workforce and your resources, and, at the same time, you can depend on an increased revenue stream. To add new clients to your business, you can take advantage of your current customers.

Ask them for referrals and offer a rewards program for those referrals. You can also rely on your network to find new customers. This is also a good opportunity for you to begin growing your network. Lastly, you can rely on a marketing program that advertises both online and in person to draw in more customers.


Acquiring funding is another important step to growing your business. You need money to pay your employees, get the resources you need, and expand your business as a whole. You can receive funding in many ways. Applying for a loan is the most common option. It’s possible to apply for a loan on your own, but there is also help available.

The SBA can connect you with private investors. They can match you with a lender to improve your chances of qualifying for a loan. If you choose, you can also seek funding from friends, family, or other private investors.

Revisit Your Business Plan

When starting your business, you should have created a thorough plan. This plan should have outlined the important elements of your business, including what goals you had. As you grow your business, you should take some time to revisit this plan. It’s likely that things have changed, and you need to make adjustments to your plan to continue your growth. When looking over your plan, make sure you make a variety of goals. Your plan should include a few large, long-term goals as well as several short-term goals that will help you to reach the bigger goals.

There are many things you can do to help your business continue to grow. The actions you take can set you up for success. Rely on a few different strategies so you can grow your business in several ways.

Did you enjoy reading this article? Here’s more to read: How to Protect Your Business From the Great Resignation

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