Once your startup reaches a certain point, you will want to expand your marketing drastically. There are many ways to go about this – using a marketing firm is one option. You can also create an in-house marketing team.
Hiring the Right People
Getting the right employees on board with the right skills and experience will be key to a marketing team’s success. You might already have people at your company who would be good for such a team. If that’s the case, great – that will save you some time and effort when it comes to finding new people.
Make sure you get a wide variety of skills on a team. That could include someone in business or marketing analytics, someone in social media marketing, someone in videography or graphic design, and more. Leverage your network to get good recommendations from other people in the business sector – that way, you’re a lot more likely to get applicants of quality and experience.
The Cost of Investment
An in-house marketing team can be effective – but it also can be costly. You’ll have to pay for salaries, benefits, training, and more. Mistakes when it comes to hiring can also be financially ruinous. On the other hand, an in-house marketing team can be a lot more effective than, say, a hired marketing firm. They offer one hundred percent of their efforts and focus on the company they belong to.
Regardless of which option you go with, you’re also going to need someone to process data in relation to marketing. Unstructured data, which includes audio and video, makes up 80% of data businesses collect – so it takes quite a bit of manpower to sort through it all and put the valuable data to good analytical use.
Speed and Communication Over Saved Costs
When you create an in-house marketing team, it should be because you’re willing to pay a little extra for the advantages that such a team offers. By being within and exclusively for your business, a marketing team will have a dedication and thorough knowledge of the product or service that an external hire simply would not have. You will also save time communicating with them since it can be a bit more challenging to ensure that you and an external employee are conceptually on the same page.
Every company can and should adjust its marketing plans according to its circumstances. In some situations, an in-house marketing team will not be quite what you need. On the other hand – it just might be the marketing solution you’ve been looking for.
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