Building your startup is already a tough process. Not only do you need to organize your business processes and clientele, but you need to develop a powerful reputation. There are several ways you can show customers you are worth investing in, but they will not happen without careful strategy and public relations efforts.
Get Out in Front of Negative Stories
Negative press is a terrible thing for any business, but for a young startup it can be lethal. Social media has made online image an important facet of financial success. This has led to a “cancel culture” found on the internet which can dictate public opinion. If a reporter covers your business in a negative light, you need to get in front of the issue before it comes out.
You do not want to seem like you are hiding something, so transparent communication will eliminate any hesitancy from potential customers. When a business avoids negative press, the public is more inclined to believe the claims are true.
Build Your Online Presence
Not everything about the internet is a negative for your business. In fact, the internet is the greatest tool companies can use to build their reputation. Social media provides a platform for you to advertise your business in a creative way. People can follow your company, and you can share deals or events you are hosting.
Online reviews are also essential to read to improve. You should find ways to motivate customers to write online reviews. Incentives can encourage customers to leave reviews on social media sites. You can offer treats, coupons, and giveaways to get the word out there.
Value Customers
The most important part of business is the customer. To improve your public image, you need to show that you value your customers. For example, as a business owner you have a specific set of rules you follow. It is perfectly acceptable to “break the rules” on behalf of your customers. This can make them feel special.
Building an online community can also give you the platform to show your appreciation. Offer deals for no reason or for specific people. Personalize your customer’s experience. Get to know their names. Going the extra mile will help you stand out.
Your company reputation is everything. If people feel like you are a business worth investing in, they will buy. While there is no perfect solution to managing customer expectations and building trust, you can find new customers through small actions of thoughtfulness. Make your reputation stand out.
Read this next: How to Know if a Startup is Worth the Money
Are you fund raising for your startup? Our Seed Accelerator Program can help.
Comments